事关平台经济监管、全国统一大市场，市场监管总局最新发声

Core Viewpoint - The article emphasizes the importance of establishing a normalized regulatory system for the platform economy in China, focusing on enhancing preventive and penetrating regulatory capabilities to promote sustainable and healthy development of the platform economy [1][2]. Group 1: Regulatory Developments - The National Market Supervision Administration (NMSA) is committed to balancing innovation encouragement and regulatory development, creating a policy framework that fosters orderly competition and innovation in the platform economy [2]. - New regulations such as the "Network Transaction Supervision Management Measures" and "Interim Measures for Network Transaction Law Enforcement Cooperation" have been introduced to improve regulatory enforcement efficiency [2]. - The NMSA has conducted special actions in network market regulation, resulting in the removal of 4.541 million pieces of illegal product information and the investigation of 105,000 internet-related cases [2]. Group 2: Compliance and Management - The NMSA has issued guidelines to encourage platform enterprises to fulfill compliance management responsibilities, aiming to enhance their compliance mechanisms [3]. - Compliance prompts are released during major events like "6.18" and "Double Eleven" to guide platforms in standardizing promotional practices [3]. Group 3: Market Competition and Fairness - The Central Financial Committee has emphasized the need to advance the construction of a unified national market, focusing on addressing low-price disorderly competition and guiding companies to improve product quality [5]. - The NMSA has established a fair competition review mechanism, reviewing 42,200 important policy measures and suggesting modifications to 11,400 of them to prevent policies detrimental to the unified national market [5]. - The NMSA has intensified the regulation of unfair competition, handling nearly 50,000 cases of various unfair competition, including 4,296 cases related to online unfair competition [6].