商务部：7月社会消费品零售总额3.88万亿元 同比增长3.7%

Core Insights - The overall consumption market in China is stable as of July 2025, with a retail sales total of 3.88 trillion yuan, reflecting a year-on-year growth of 3.7%, which is 1 percentage point higher than the same period last year [2][3] - From January to July, the total retail sales of consumer goods reached 28.42 trillion yuan, with a year-on-year growth of 4.8% [2][3] Group 1: Consumer Goods Performance - There is steady growth in commodity consumption, with retail sales of goods increasing by 4.0% in July, and retail sales for the first seven months growing by 4.9% [2][3] - The "old-for-new" consumption policy has positively impacted sales, with significant year-on-year increases in retail sales for home appliances (28.7%), furniture (20.6%), communication devices (14.9%), and cultural office supplies (13.8%) in July [2][3] - Passenger car retail sales increased by 6.3% in July, with new energy vehicles seeing a growth of 12.0%, achieving a penetration rate of 54% [2][3] Group 2: Service Sector Highlights - The service retail sector has shown robust growth, particularly in cultural, sports, and tourism services, with double-digit growth rates in these categories from January to July [3] - The popularity of summer tourism has surged, with significant increases in searches for summer vacation destinations and a more than twofold increase in museum bookings year-on-year [3] - The film market has also performed well, with box office revenues surpassing 10 billion yuan during the summer season, driven by high-quality domestic films [3] Group 3: Online and Offline Retail Trends - Online retail has experienced rapid growth, with a year-on-year increase of 9.2% in online retail sales from January to July, outpacing the overall retail sales growth by 1.5 percentage points [3] - Physical retail stores are adapting to new consumer trends, with retail sales from physical stores increasing by 4.2% year-on-year, and specific formats like warehouse membership stores growing over 30% [3]