东风风行星海V9越享上市 14.99万元起售

Core Viewpoint - The launch of the Dongfeng Fengxing Xinghai V9 Yuexiang series marks a significant entry into the mid-to-large plug-in hybrid MPV market under 200,000 yuan, emphasizing luxury and value for consumers [1][3]. Group 1: Product Launch and Pricing - The Dongfeng Fengxing Xinghai V9 Yuexiang series was officially launched on August 21, with two variants priced at 179,900 yuan and 199,900 yuan, which can be as low as 149,900 yuan and 169,900 yuan after national subsidies [1]. - The vehicle aims to provide a luxury experience at a competitive price point, positioning itself as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3]. Group 2: Market Positioning and Consumer Insights - Dongfeng Fengxing conducted research with 10,000 potential users to identify five major pain points for MPV consumers under 200,000 yuan, including concerns about range, comfort, safety, and quality [3]. - The company aims to address these pain points with the Xinghai V9, which is designed to offer long range, spacious interiors, comfort, safety, and high quality, thus redefining luxury MPV standards [3]. Group 3: Technical Specifications and Features - The Xinghai V9 is equipped with the Maher dual-engine hybrid system, achieving a pure electric range of 200 km and a fuel consumption of 5.27L per 100 km, potentially saving users 10,000 yuan annually compared to competitors [4]. - The vehicle dimensions are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm, providing ample legroom and a high space utilization rate of 85.2% [6]. - Safety features include L2-level intelligent driving assistance and a robust battery system that has passed 132 high-standard tests, ensuring safety during extreme conditions [6]. Group 4: Strategic Vision and Future Plans - Dongfeng Fengxing aims to reshape the MPV market by expanding its product matrix and enhancing diverse travel scenarios, promoting a faster transition to a luxury equality travel era [6].