提价前，老铺黄金部分门店已不见“排队潮”

Core Viewpoint - Despite the announcement of a price increase by Laopu Gold on August 25, the expected consumer rush and demand for popular products have not materialized as in previous years [2][12]. Price Increase Announcement - Laopu Gold announced a price adjustment on August 25, with expected increases between 7% and 15% based on past practices [2]. - Historically, prior to price hikes, the brand experienced significant consumer interest, leading to long queues and high demand for popular items [2]. Market Reaction - In contrast to previous price increases, the current market response has been notably subdued, with minimal customer activity observed at the Shenzhen store [6][8]. - On August 22, the store had no queues and only a few customers, indicating a lack of urgency among consumers [6][8]. Sales and Inventory - Following the price announcement, customer traffic increased slightly, but inventory levels remained adequate, with only a few items out of stock [8]. - Popular items that were previously hard to obtain are now available for purchase without long wait times [8]. Stock Performance - Laopu Gold's stock price fell sharply despite a reported net profit increase of 251% to 12.35 billion yuan [8]. - On August 21, the stock price dropped over 8% during trading, closing at 751 HKD per share, and continued to decline to 738 HKD per share by August 22 [8]. - From July 8 to the present, the stock has decreased by nearly 30% [8]. Correlation with Gold Prices - Laopu Gold's stock performance and market interest are closely tied to gold price trends [10]. - Since October 2023, gold prices surged from 1,810 USD/ounce to a peak of 3,500 USD/ounce in April 2024, a rise of over 93% [11]. - During this period, Laopu Gold's stock price increased significantly, with a 1,600% rise from its listing until mid-July 2024 [11]. - However, gold prices have recently stabilized, with fluctuations around 3,300 USD/ounce, impacting Laopu Gold's market dynamics [11].