泰康迎30周年之际发布“幸福溢彩公益保单计划” 开启“保险+公益”新模式

Core Viewpoint - The company, TaiKang, is committed to a "people-oriented" philosophy that emphasizes the value of life, aiming to change the public's attitude towards life and retirement living through its "Life Value Concept" [2][5]. Group 1: Business Philosophy and Development - TaiKang has integrated the concept of "commercial benevolence" into its corporate DNA, focusing on serving national strategies, the real economy, and public welfare [2]. - The company has proactively entered the elderly care industry since 2007, introducing the "CCRC elderly community model" to China, and has established a comprehensive medical and health service system [2]. - As of now, TaiKang has developed 44 projects across 36 cities, with 26 elderly communities operational, serving over 18,000 residents [2]. Group 2: Social Responsibility and Philanthropy - TaiKang has established a diversified public welfare matrix, focusing on six major areas: elderly assistance, rural revitalization, public health, arts, education, and major event philanthropy, with over 2.29 billion yuan allocated to public welfare by June 2025 [3][10]. - The "Happiness Colorful Public Welfare Policy" connects insurance sales with public donations, creating a sustainable funding source for public welfare projects [6][9]. - The company actively engages in community support through its "Happiness Colorful" initiatives, enhancing the service capabilities of elderly care institutions and improving the quality of life for seniors [12][14]. Group 3: Innovative Models and Community Engagement - TaiKang's "Happiness Colorful" insurance product has evolved into a core offering that meets the comprehensive needs of clients throughout their life cycles [6]. - The "Happiness Colorful" public welfare policy allows customers to contribute to elderly care projects with each policy purchased, fostering a sense of community involvement [7][9]. - The "Happiness Colorful" initiatives have successfully trained over 138,000 elderly care professionals, enhancing the overall service quality in the industry [14].