直抵源头，朴朴超市多地开海，升级水产链路

Core Insights - The article highlights the successful reopening of the fishing season, referred to as "开海季," which has led to an influx of fresh seafood, particularly live hairy crabs, into the market [1][4][14] - Pupu Supermarket has been actively enhancing its supply chain for fresh seafood, positioning itself as a key player in the instant retail sector in cities like Fuzhou, Xiamen, Guangzhou, and Shenzhen [3][4] Group 1: Quality Upgrade - Pupu Supermarket has been focusing on providing high-quality seafood products during the fishing season, with a dedicated team visiting various ports to secure fresh catches for consumers [4][6] - The quality control team at Pupu has implemented a new round of inspections and safety training for seafood suppliers, ensuring that product quality meets consumer expectations [6][8] - The company aims to maintain its competitive edge by enhancing direct supplier management and ensuring compliance with established quality standards [8] Group 2: Supply Chain Optimization - Pupu Supermarket has upgraded its transportation equipment to meet the growing demand for seafood from inland cities, ensuring efficient delivery from coastal ports to locations like Wuhan and Chengdu [9][10] - The new transportation system features precise temperature control and advanced filtration systems to maintain the quality of live seafood during transit [10][12] - The overall supply chain has been optimized to ensure that seafood can be delivered to stores within 24 hours of being caught, with Fuzhou achieving a remarkable 12-hour turnaround from port to store [12][14] Group 3: Consumer Engagement - The pricing strategy for live hairy crabs has been competitive, with prices dropping to below 40 yuan for a portion, which has garnered positive feedback from consumers [14] - Pupu Supermarket recognizes the cultural and economic significance of seafood in coastal cities, emphasizing its commitment to providing fresh and high-quality products to meet consumer demand [14]