售罄！暴涨！一克2800元， “痛金” 被爆炒

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the market gold price [1][13][19] - "Pain Gold" represents a fusion of gold products with anime culture, appealing to fans who view these items as both collectibles and investments [7][8][9] Industry Trends - The "Pain Gold" phenomenon is becoming a new growth point for gold brands, as traditional gold jewelry sales decline [13][18] - In 2024, China's gold consumption is projected to be 985.31 tons, a 9.58% decrease year-on-year, indicating a shift in consumer behavior towards gold as a store of value rather than decorative items [17][18] Pricing Dynamics - The prices of "Pain Gold" products often exceed the market gold price by 2 to 3 times, with some items selling for 2.5 to 3.5 times the regular gold price [19][20] - For example, a gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a significant markup [11][19] Consumer Behavior - Young consumers are willing to pay a premium for "Pain Gold" due to emotional connections with the associated IPs, viewing these products as both collectibles and investments [17][20] - The emotional and social currency aspects of "Pain Gold" are driving demand, as fans seek tangible representations of their favorite characters [8][17] Market Challenges - The high premiums associated with "Pain Gold" may undermine its perceived value as a stable investment, leading to potential long-term brand image issues for companies [20] - The emergence of small studios offering custom "Pain Gold" products at lower prices poses a competitive threat to established gold brands [19][20]