多平台翻倍增长！杨幂代言王小卤引爆渠道势能

Core Insights - The endorsement of national actress Yang Mi has led to an unprecedented sales surge for Wang Xiao Lu, with a reported 600%+ increase in daily GMV on Tmall and a 340%+ year-on-year increase on Douyin [1][10] - The brand's marketing strategy includes leveraging Yang Mi's influence through social media campaigns and targeted advertising in popular dramas, enhancing sales across multiple e-commerce platforms [1][7] Group 1: Sales Performance - Wang Xiao Lu's Tmall flagship store achieved a daily GMV growth of over 600% on the day of the endorsement announcement, ranking first in the meat snack category [1] - On Douyin, the brand set a historical record for daily GMV, with a year-on-year increase of 340% and securing the second position in the snack category [1] - The brand has also seen strong performance on other e-commerce platforms like JD and Pinduoduo, contributing to a robust sales growth trajectory [1] Group 2: Marketing Strategy - The marketing campaign features a co-created advertisement with Yang Mi, emphasizing product characteristics such as "easy to eat," "large and meaty," and "variety of flavors," which directly drives sales on Tmall and Douyin [1] - Wang Xiao Lu is actively engaging with consumers through limited edition gift boxes and promotional activities, receiving positive feedback on social media platforms like Weibo and Xiaohongshu [3] Group 3: Offline Advertising and Promotions - A nationwide offline advertising campaign has been launched, featuring Yang Mi's endorsement across 11 key business districts in 8 cities, enhancing brand visibility [5] - The brand is revamping its in-store displays and launching themed stores and promotional activities in collaboration with major snack channels, aiming to create a buzz in the market [7] Group 4: Future Outlook - With a strong channel system and innovative product launches, Wang Xiao Lu is expected to continue its impressive growth in the second half of the year, bolstered by Yang Mi's national influence [10]