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41.68万元起,全新ES8定价“背刺”老用户?CEO李斌:很纠结,很多用户建议不用太顾虑老用户感受!公司股价大涨超11%
Mei Ri Jing Ji Xin Wen·2025-08-22 09:17

Core Viewpoint - NIO's founder and CEO Li Bin addressed concerns from existing car owners about pricing during the launch of the new ES8, emphasizing the need for competitive pricing to ensure the company's survival and market participation [1][12]. Pricing Strategy - The new ES8 has a starting price of 416,800 yuan for the full purchase option and 308,800 yuan for the battery rental option, representing a significant price drop of 111,200 yuan compared to the second-generation ES8's launch price range of 528,000 to 638,000 yuan [2][1]. Product Features - The new ES8 is built on the NT3.0 platform, making it the largest pure electric SUV in China, with dimensions of 5280mm in length, 2010mm in width, and 1800mm in height, and a wheelbase of 3130mm [4]. - It offers two seating configurations, with the six-seat version featuring a 2+2+2 layout for enhanced passenger comfort [6]. - The vehicle is equipped with a dual-motor system providing a total power output of 520 kW, a standard 102 kWh battery pack, and a CLTC range of 635 km, supporting 900V ultra-fast charging and battery swapping [8]. Technological Advancements - The new ES8 features advanced technology, including a 5nm automotive-grade intelligent driving chip and a comprehensive operating system designed for high-level intelligent driving [10]. - It is the only SUV in its class equipped with three zero-gravity seats in the six-seat version, enhancing passenger comfort [10]. Market Position and Future Plans - NIO has invested over 18 billion yuan in charging and battery swapping infrastructure, with over 8,100 stations built across the country [12]. - The company plans to launch nine new models across its three brands by 2025, marking a significant year for product and infrastructure development [12]. - Following the announcement, NIO's stock rose by 9.27% in the US market and 11.12% in Hong Kong, closing at 45.76 HKD [12].