Core Viewpoint - Hengan International's sales of sanitary products, particularly under the brand Seven Degrees Space, have significantly declined in the first half of the year, leading to a decrease in both revenue and net profit for the group [1][4]. Group 1: Financial Performance - In the first half of 2025, Hengan International reported a revenue decline of 0.2% year-on-year to 11.808 billion yuan, with net profit down 2.6% to 1.373 billion yuan, and gross margin decreasing by 1% to 32.3% [1]. - The sanitary products segment saw a revenue drop of 14.4% to 3.304 billion yuan, with segment profit down 31.3% to 709 million yuan [2]. - The tissue paper segment experienced a revenue increase of 3.2% to 7.174 billion yuan, with segment profit rising by 2.0% to 313 million yuan [2]. Group 2: Market Dynamics - The sanitary products segment accounted for 28.0% of total revenue but contributed 61.04% of total profit, while tissue products made up 60.8% of revenue but only 27.1% of profit [4]. - Increased competition in the sanitary products market has led to significant challenges, with domestic brands aggressively using promotional strategies to capture market share, particularly in e-commerce channels [4]. - The rise in promotional expenses has been noted, with a double-digit percentage increase year-on-year due to competitive pressures [4]. Group 3: Product Segmentation - The company has merged its sanitary napkin and disposable diaper businesses into a single sanitary products segment for better operational management [2]. - The wet tissue segment has shown strong growth, with sales increasing by 34.7% to 797 million yuan, now accounting for 11.1% of total revenue [6]. - Hengan International plans to focus on high-margin products and expects stable growth in the high-end product segment while maintaining marketing investments [6].
七度空间等销量显著下跌！恒安国际上半年营收净利双下滑