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T3出行暑期数据：石家庄、洛阳走红，“跟着课本去旅游”成今夏潮流
Jing Ji Wang·2025-08-22 09:27

Core Insights - The summer travel demand in 2025 is experiencing a significant boost, particularly for intercity travel, with a year-on-year increase of over 40% from July 1 to August 20, according to T3 Travel data [1] Group 1: Travel Trends - The summer travel market is characterized by new trends such as "textbook travel," "Suzhou Super," and "water-themed travel" [3] - "Textbook travel" has gained popularity, with destinations like Shijiazhuang, Yueyang, and Luoyang being top choices for families [3][5] - The top five destinations for "textbook travel" based on year-on-year demand growth include Zhao Bridge in Shijiazhuang, Ming Xiaoling in Nanjing, Dongting Lake in Yueyang, Longmen Grottoes in Luoyang, and The Bund in Shanghai [5] Group 2: Event-Driven Travel - The "for the race" trend is emerging, with events like "Suzhou Super" driving significant travel demand in Jiangsu province, which saw a year-on-year increase of approximately 40% in travel to train stations and airports [6] - The popularity of "Suzhou Super" is reflected in the travel data for sports venues, with a nearly 30% increase in demand for visits to sports venues in Jiangsu from July 1 to August 20 [8] - The top three "Suzhou Super" venues with the highest year-on-year demand growth are Suzhou Sports Center, Yangzhou Sports Park, and Yancheng Olympic Sports Center, with increases of 500%, 360%, and 350% respectively [8] Group 3: Water-Themed Travel - "Water-themed travel" is experiencing a surge, with a year-on-year increase of over 120% in demand for visits to water parks from July 1 to August 20 [9] - The top five cities for "water-themed travel" demand growth include Suzhou, Changchun, Shenzhen, Wuhan, and Tianjin, with Suzhou's Water World leading at a 150% increase [11] - Other notable water-themed destinations with significant demand growth include Changchun's Dreamland, Shenzhen's Maya Water Park, Wuhan's Maya Beach Water Park, and Tianjin's Water Park, with increases of 130%, 120%, 110%, and 100% respectively [11]