一地门店全部关停!知名品牌最新回应
Nan Fang Du Shi Bao·2025-08-22 09:41

Core Points - The well-known hot pot brand "Zhu Guangyu Hot Pot Restaurant" has temporarily closed all its stores in Changsha, Hunan, due to issues related to a local franchisee's personal investment [1][4] - The brand's official statement indicates that the closure is not indicative of the overall brand's performance, as over 200 stores nationwide continue to operate normally [4][6] - The company is coordinating with various parties to ensure a refund process for consumers who have prepaid for services at the closed Changsha locations [4][6] Summary by Sections - Closure Details - All five hot pot stores in Changsha are closed due to the franchisee's investment issues, which have affected their ability to operate [1][4] - The franchisee, who joined the brand in 2023, has faced financial difficulties due to failed investments in non-restaurants, leading to the temporary closure [4][6] - Company Response - The brand has stated that the closure is an isolated incident related to the franchisee and that the overall business remains strong [4][6] - The company is actively working on a plan to re-evaluate and potentially re-open the Changsha locations in the future [1][6] - Consumer Impact - The company is ensuring that consumers with prepaid memberships will have a structured refund process [4][6] - As of August 22, all Changsha locations were marked as "merchant equipment offline" on the brand's app, indicating no operational status [6]