Xin Lang Ke Ji·2025-08-22 10:32Core Viewpoint - The legal battle between Chinese food delivery giants Didi's 99Food and Meituan's Keeta in Brazil centers around trademark infringement and unfair competition claims, highlighting the intense competition in the Brazilian food delivery market [1][3][9]. Group 1: Legal Disputes - 99Food has filed a lawsuit against Keeta, alleging trademark infringement due to similarities in branding, including color, graphics, and font [1][3]. - Keeta has previously filed two lawsuits against 99Food, claiming unfair competition and consumer confusion due to 99Food's high-cost keyword purchases on Google [6][9]. - The Brazilian court has already issued an injunction against 99Food in one of Keeta's lawsuits, while the second case is still pending [6][9]. Group 2: Market Competition - The competition between Didi's 99Food and Meituan's Keeta has escalated, with both companies launching operations in Brazil within a short timeframe [9][10]. - 99Food has invested 500 million Brazilian Reais (approximately 650 million RMB) in its Brazilian operations, while Keeta plans to invest 5.6 billion Brazilian Reais (approximately 730 million RMB) over five years [9][10]. - iFood, the leading local competitor, holds an 80% market share in Brazil's food delivery sector and is responding to the competition by planning to invest 17 billion Brazilian Reais (approximately 22.1 billion RMB) by March 2026 [10][11].