泰兰尼斯推出“童鞋界的SUV”，打开品牌新增长极

Group 1 - The core trend among new-generation parents (post-95s and post-00s) is shifting towards outdoor activities for children, with significant increases in interest for camping, hiking, and river tracing, showing over 100% year-on-year growth in search volume [2] - Parents are seeking versatile children's shoes that can accommodate various activities, reducing the need for multiple pairs and addressing the rapid growth of children's feet [2] - The market has struggled to provide a "full-scene" children's shoe that balances comfort and functionality across different sports and daily wear [2][5] Group 2 - The brand Tailanisi has launched a new high-performance shoe called "Stable Running Shoes," designed to meet the needs of children engaging in various sports, likened to an SUV for its adaptability [3][5] - The Stable Running Shoes feature advanced technology, including an Italian Vibram outsole and a T700 aerospace-grade carbon plate, providing superior grip and stability, and achieving BVMark anti-slip certification [5][7] - The shoe's design includes a wider last, quick-lacing system, and specialized insoles for different activity levels, making it suitable for sports like basketball, badminton, and hiking [7] Group 3 - Tailanisi's collaboration with Tmall Super Brand Day has positioned it as the first children's shoe brand to be featured, achieving remarkable sales of over 100 million yuan within four days of launch [8] - The success of Tailanisi in the children's shoe market highlights the demand for high-end children's footwear that meets specific consumer needs, focusing on stability rather than speed [10] - With the introduction of Stable Running Shoes, Tailanisi has established a strong presence in the full-scene sports market, indicating potential for market share expansion and brand growth [11]