BTH(SH:600640) Xin Lang Cai Jing·2025-08-22 11:22Core Insights - In the first half of 2025, the company reported a revenue of 876 million yuan, a year-on-year decrease of 9.80% [1] - The net profit attributable to shareholders was 13.92 million yuan, an increase of 18.89% year-on-year [1] - The company’s basic earnings per share were 0.02 yuan, with a weighted average return on equity of 0.35% [1] Financial Performance - The gross profit margin for the first half of 2025 was 16.27%, up 0.82 percentage points year-on-year [1] - The net profit margin was 1.57%, an increase of 0.22 percentage points compared to the same period last year [1] - In Q2 2025, the gross profit margin was 16.98%, up 1.97 percentage points year-on-year and 1.36 percentage points quarter-on-quarter [1] Expense Analysis - Total operating expenses for the first half of 2025 were 109 million yuan, a decrease of 13.41 million yuan year-on-year [2] - The expense ratio was 12.50%, down 0.16 percentage points from the previous year [2] - Sales expenses increased by 35.50%, while management and R&D expenses decreased by 15.21% and 13.44%, respectively [2] Shareholder Information - As of the end of the first half of 2025, the total number of shareholders was 28,300, a decrease of 646 from the previous quarter [2] - The average market value per shareholder increased by 3.83%, from 328,600 yuan to 341,200 yuan [2] Business Overview - The company is primarily engaged in business travel booking, hotel operation and management, and points operation services [2] - The revenue composition includes digital content (27.33%), hotel operations (24.41%), rights operation and new consumption (22.64%), smart applications (18.55%), and other services (0.45%) [2] - The company is classified under the media industry, specifically in advertising and marketing [2]