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抖音电商加力扶持中小商家,累计补贴超165亿元
Bei Jing Ri Bao Ke Hu Duan·2025-08-22 11:26

Group 1 - Douyin E-commerce held a "Service Experience Open Day" in Beijing, announcing progress in product governance and service assurance [1] - The platform has provided over 16.5 billion yuan in subsidies to small and medium-sized enterprises (SMEs) as of the end of July, including commission waivers and promotional fee refunds [1] - Over 90% of the businesses on the platform are SMEs, highlighting the importance of their growth for the sustainability of the e-commerce platform [1] Group 2 - The platform has implemented measures to combat counterfeit goods, optimizing technical models and review standards to identify poor-quality merchants and products [1] - As of this year, Douyin E-commerce has intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming rooms [1] - The rapid development of live-streaming e-commerce has made user experience a core competitive advantage for platforms and merchants [2]