市监总局点名“三只羊”“东北雨姐”！直播间虚假宣传被重罚

Group 1 - The market regulatory authority is intensifying the governance of irregularities in live e-commerce, focusing on significant cases such as "Three Sheep" and "Northeast Rain Sister" [1][2] - "Three Sheep" company has been fined over 68.94 million yuan for involvement in multiple incidents, including the "Hong Kong Meicheng Mooncake" controversy and the original cut meat scandal [1][2] - "Northeast Rain Sister" faced penalties for promoting sweet potato vermicelli with misleading ingredient claims, leading to a proposed fine of 1.65 million yuan and a suspension of operations [2] Group 2 - The regulatory authority is conducting ongoing special actions to monitor and address violations in the online market, particularly in the live e-commerce sector [1] - The "Hong Kong Meicheng Mooncake" incident sparked significant public backlash due to claims that the product was unavailable in Hong Kong, resulting in misleading commercial promotion [1] - The regulatory body has mandated "Three Sheep" to cease operations temporarily and rectify its practices following a comprehensive evaluation of its compliance with regulatory standards [2]