Zhong Guo Jin Rong Xin Xi Wang·2025-08-22 11:57Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Yulin Branch focuses on local agricultural characteristics and farmer needs, utilizing innovative products, technological empowerment, and in-depth services to optimize service models and expand agricultural credit issuance, significantly contributing to local agricultural efficiency, farmer income, and rural prosperity [1][2][3] Group 1: Agricultural Credit Innovation - The bank has developed a diverse and precisely tailored agricultural credit product matrix, launching the "Xingnong e-loan" product system targeting key local industries such as Yulin Shatian pomelo, pig farming, traditional Chinese medicine, and spices [1] - As of July 2025, the bank's loans for Shatian pomelo cultivation exceeded 15 million, pig farming loans surpassed 100 million, and loans for the traditional Chinese medicine industry chain approached 300 million [1] - The bank has also optimized online inclusive credit products like "Breeding e-loan" and "Planting e-loan," successfully expanding into seven agricultural clusters with a total issuance of "Merchant e-loan" reaching nearly 330 million [1] Group 2: Technological Empowerment in Financial Services - The bank actively applies financial technology to create an integrated rural financial service network, establishing 12 "Xingnong Tong" rural inclusive financial service points in key villages and towns [2] - The "Xingnong Tong" App integrates various financial service functions, serving as a comprehensive online hub for county-level rural customers, with over 30,000 households acquired online by July 2025 [2] Group 3: Community Engagement and Support - The bank emphasizes proactive and in-depth service for the "three rural issues," forming four county-level "Inclusive Youth Vanguard Teams" to conduct regular "Xingnong Thousand-Mile Journey" activities [3] - These activities include financial knowledge lectures and on-site consultations, delivering comprehensive financial "packages" directly to farmers [3] - The bank promotes favorable policies for farmers, ensuring they are aware of the benefits of "Huiqi Loan" interest subsidies, which offer low rates, simple procedures, and diverse options, thereby enriching farmers' financing channels [3]