Why Is Wall Street So Bearish on Krispy Kreme? There's 1 Key Reason.

Group 1 - Krispy Kreme's stock has dropped 73% from its yearly peak, trading at 0.4 times trailing sales and 0.9 times book value, indicating severe financial distress [1] - The partnership with McDonald's, initiated in October 2022, was initially promising but ultimately led to significant financial burdens for Krispy Kreme [2][3] - The nationwide rollout of the McDonald's deal was halted in Q2 2025 due to high costs associated with the delivery program, which proved unsustainable on a larger scale [3] Group 2 - Krispy Kreme is currently reviewing its logistics setup to find more cost-effective solutions and is terminating hundreds of underperforming delivery contracts [5] - The company plans to replace more than half of the shuttered deals with higher-volume routes by the end of 2025, partnering with major retailers like Walmart, Costco, and Kroger [5][6] - While there is potential for a long-term turnaround if operations focus on profitable routes, the current sentiment among investors is disappointment due to the failed McDonald's experiment [6]