泡泡玛特进军家电业？新增日用家电零售业务

Core Viewpoint - Beijing Pop Mart Cultural and Creative Co., Ltd. has expanded its business scope to include retail of daily household appliances, home appliances, daily necessities, and paper products [1][2]. Company Information - Beijing Pop Mart Cultural and Creative Co., Ltd. was established on October 20, 2010, with a registered capital of 200 million RMB [2][3]. - The company is wholly owned by POP MART (HONG KONG) HOLDING LIMITED [2]. Business Expansion - The recent change in business scope allows the company to engage in the retail of daily household appliances, home appliances, daily necessities, and paper products [1][3]. - The company is actively recruiting talent in the small appliance sector, with salaries ranging from 12,000 to 45,000 RMB, indicating a significant investment in this area [3]. Recruitment and Talent Acquisition - Job postings for positions related to refrigerators and small appliances have generated considerable public interest, with specific experience requirements for products like coffee machines and electric kettles [3]. - The recruitment efforts suggest that the company is pursuing A+ level investment projects in the small appliance sector [3].