（经济观察）“药香入咖”或创新中国咖啡出海路

Group 1 - The Chinese coffee market is witnessing a unique trend of combining coffee with traditional Chinese medicinal ingredients like dried tangerine peel, astragalus, and ginseng, which may serve as a cultural key for Chinese coffee to enter the global market [1][2] - The consumption pattern in China differs from the Western "sit-down" coffee culture, leaning more towards takeaway and high-frequency consumption, with young people and women being the main consumers [2][3] - China's per capita annual coffee consumption is only around 20 cups, significantly lower than the over 700 cups in the U.S. and 300-400 cups in Japan and South Korea, indicating a substantial growth potential for the market [2] Group 2 - The integration of coffee with traditional Chinese medicine offers a differentiated development path for the coffee industry, with products like dried tangerine peel coffee and ginseng coffee gaining consumer attention [2][4] - To mature and strengthen, the Chinese coffee industry should aim for international markets by exporting not only coffee beans and processing equipment but also store models, brand stories, and cultural symbols [3] - The combination of medicinal aromas with coffee could create new experiences and add value, potentially paving the way for the internationalization of traditional Chinese medicine [4]