他用10000公里，走出一个“阅路山”

Core Insights - The article highlights the journey of "Yuelu Mountain," a professional outdoor documentary team founded by Ma Zi, who has dedicated years to exploring remote and beautiful landscapes in China, emphasizing the importance of genuine experiences in outdoor activities [2][4][7]. Company Overview - "Yuelu Mountain" was established in Wuhan in 2021 and later expanded to Chengdu, where it formed a cultural and creative company, reflecting the city's status as a hub for outdoor activities in China [4][12]. - The team has gained recognition in the outdoor community, having covered over 10,000 kilometers of hiking trails and produced more than 200 outdoor hiking route videos, achieving over 15 million views on a single platform [7][10]. Industry Context - Chengdu is described as a vibrant "outdoor center" in China, with a growing population of outdoor enthusiasts and a rich array of snow-capped resources, making it an ideal location for the company's operations [4][12]. - The article contrasts the development of outdoor activities in China with the established practices in Western countries, noting the need for standardized trails and safety measures in the domestic outdoor industry [12][16]. Future Aspirations - The company aims to contribute to the Chinese hiking industry by promoting outdoor safety, standardizing trails, and documenting hiking routes, with plans to explore 101 hiking routes over the next decade [16]. - Ma Zi expresses a desire to create more extreme outdoor films and dreams of solo trekking through the Amazon rainforest, indicating a vision for expanding the scope of outdoor exploration and storytelling [20].