Jin Rong Jie·2025-08-22 13:52Core Viewpoint - Weibo's stock price increased by 2.3% on August 22, reaching $11.54 per share, with a total market capitalization of $2.889 billion [1] Financial Performance - As of June 30, 2025, Weibo's total revenue is $842 million, reflecting a year-on-year growth of 0.99% [1] - The net profit attributable to shareholders is $233 million, showing a significant year-on-year increase of 44.17% [1] Analyst Ratings - On August 15, Citigroup raised Weibo's target price to $14, maintaining a "Buy" rating [1] Company Overview - Weibo is a leading social media platform for online content creation, sharing, and discovery, combining self-expression with strong social interaction and content distribution [2] - The platform allows users to create and publish posts, including multimedia content, and facilitates asymmetric relationships among users [2] - Weibo generates most of its revenue from advertising and marketing services, including social display ads and promotional marketing ads [2] - The company emphasizes a "mobile-first" approach, utilizing a simple information flow format and native advertising integrated with the content stream [2] - Weibo has developed a refined social interest graph recommendation engine to enhance targeted marketing and audience engagement for its clients [2]