TTD Banks on Kokai's Widespread Adoption: Path to Greater Monetization?

Launched by The Trade Desk, Inc. ((TTD) in 2023, Kokai is a next-generation platform that integrates advanced AI, enhanced measurement, expanded partner integrations and a streamlined user experience, enabling marketers at all levels to fully harness the advantages of programmatic advertising. Kokai empowers advertisers with unmatched capabilities to achieve greater precision and relevance across all activities, driven by Koa, the industry's most advanced AI technology. The Trade Desk has integrated AI acro ...