Workflow
“购在中国·2025山东二手车消费季(梁山站)隆重开幕
Qi Lu Wan Bao·2025-08-22 14:21

Core Insights - The event "Purchasing in China: 2025 Shandong Used Car Consumption Season" was launched on August 18, aimed at enhancing the used car industry in Liangshan and promoting regional economic growth [1][5][25] - The event is supported by various government and industry organizations, indicating a collaborative effort to boost the used car market [1][3][25] Industry Development - The used car market in Shandong is at a critical stage of high-quality development, with the event expected to inject new momentum through policy guidance and resource integration [6][25] - Liangshan Huatuo Used Car Market, established in September 2008, has a registered capital of 500 million yuan and covers a vast area of 1,500 acres, showcasing a wide range of commercial used vehicles [19][21] Event Highlights - The event features a live sales competition with 100 participants divided into 10 groups, focusing on the sale of registered commercial used vehicles through platforms like Douyin and Kuaishou [15][17] - Awards will be given for various categories, including "Sales Elite" and "Communication Star," to encourage competition and innovation in the used car sales process [17] Market Position - Liangshan Huatuo Used Car Market has been recognized as one of the top 100 used car trading markets in China for 13 consecutive years and leads in the export of commercial used vehicles, covering 89 countries and regions [21][25] - The market has developed digital tools such as the "Snail Used Truck" O2O platform, enhancing the online and offline transaction process, and has received multiple national honors for its contributions to the industry [23][25] Future Prospects - The event is seen as a significant step towards establishing a recognizable brand in the used commercial vehicle market, with plans to optimize the live streaming experience and user engagement [23][25] - The successful execution of this event is expected to provide a replicable model for innovation in automotive circulation and consumption across Shandong province [25]