Di Yi Cai Jing·2025-08-22 15:08Core Insights - Meituan released the 2025 Polaris Medical Aesthetic List, featuring 152 medical aesthetic institutions and 240 doctors from 39 cities, with a notable presence from first-tier cities and an expansion into smaller cities [1][2] - The Polaris List has undergone significant upgrades, merging the institution and doctor rankings into a unified evaluation system, enhancing the assessment's professionalism and accuracy [1][2][5] Group 1: Evaluation Mechanism - A panel of 10 leading industry professors established key evaluation dimensions and clinical standards, creating 927 assessment points for institutions and doctors [1][5] - The evaluation process includes expanded user research, incorporating mystery visits and user feedback from the past year to improve service quality [1][4][9] Group 2: Consumer Behavior - Medical aesthetic consumers are increasingly rational and individualized, shifting from relying on others' experiences to their own feelings in decision-making [2][3] - Safety and effectiveness remain the primary decision factors for consumers, with over 7 million users utilizing Meituan's "Safe Beauty" service for product verification this year [4][6] Group 3: Industry Trends - Nearly 9,500 new medical aesthetic institutions opened this year, indicating a growing market, while over 200 upstream brands joined the platform [7][10] - The online transaction growth rate for non-invasive anti-aging, hydration, and injection shaping services exceeded 30%, with nearly 70% of demand focused on maintenance and anti-aging projects [9] Group 4: Institutional Support - The Polaris List not only honors institutions but also provides them with detailed evaluation reports and improvement suggestions to enhance service processes [7][9] - Institutions that made the list reported a 300% increase in order volume, demonstrating the list's impact on visibility and consumer trust [8] Group 5: Future Initiatives - Meituan plans to enhance its evaluation transparency by publicly sharing assessment criteria and expanding user feedback, aiming to support institutions in digital transformation and professional service enhancement [10][11] - New initiatives include AI-driven tools to assist merchants in improving operational efficiency and a focus on building a robust supply chain for better consumer protection [10][11]