Mei Ri Jing Ji Xin Wen·2025-08-22 15:21Core Viewpoint - The A-share market is experiencing a significant uptrend, with the Shanghai Composite Index breaking through the 3800-point mark, leading to increased competition among brokerage firms focusing on service quality rather than just price wars [1][2]. Investor Behavior - Investor activity has noticeably increased, with new account openings and trading volumes rising by approximately 20% compared to previous months. Daily stock fund trading volume increased by 20% in July compared to June, and by another 12% in the first half of August compared to July [2]. Online Service Enhancements - Brokerages are prioritizing online services, leveraging AI technology to enhance service efficiency. For instance, Guangfa Securities upgraded its app to provide 24/7 proactive "chat-style" services, improving information access for investors [3][4]. Technology Integration - National Securities introduced an "MBTI investment style assessment" during a promotional event, using AI tools to match users with suitable investment options based on their preferences, thereby reducing decision-making costs [4]. Offline Service Improvements - Despite the rise of online services, offline interactions remain crucial, especially for older investors who require in-person assistance. Brokerages are increasing staff to manage the growing demand for services such as account openings and risk assessments [7][9]. Market Adaptation - The current bull market has prompted brokerages to enhance their service offerings, utilizing both online and offline channels to meet the diverse needs of investors. This includes timely information dissemination and personalized investment advice [8][9]. Competitive Landscape - The competition among brokerages is shifting towards service quality, with firms that can effectively understand and meet investor needs likely to succeed in the evolving market environment [9].