宠物经济洞察：从养得起进阶到养得好

Core Insights - The Asian Pet Expo held in Shanghai showcased over 2,600 exhibitors and more than 20,000 brands, highlighting the transformation of pets from mere animals to family members, leading to a shift in consumer spending from basic needs to personalized services [1][2] Market Growth - China's pet market has grown from 97.8 billion yuan in 2015 to over 592.8 billion yuan in 2023, with a compound annual growth rate of 25.4% [2] - The growth is driven by younger generations viewing pets as emotional companions, shifting consumption from basic feeding to emotional attachment and care [2] Supply Chain Innovations - The pet industry is seeing innovations across the supply chain, with high-end and personalized products emerging in food and medical services, expanding consumer scenarios and increasing average spending [2][3] - Companies like "Safi" are introducing organic selenium-rich pet food, combining traditional herbal ingredients with modern nutrition [3] Medical Services Evolution - Pet medical services are evolving from treatment-focused to preventive care, with increasing demand for regular check-ups and chronic disease management [3] - Pet insurance is experiencing rapid growth, with companies like ZhongAn Insurance reporting a nearly 100% annual growth rate in pet insurance business [3] Personalized Services - There is a growing trend towards personalized memorial services for pets, with companies offering customized products that cater to the emotional needs of pet owners [4] - Younger consumers, particularly those born in the 1990s and 2000s, are driving demand for personalized pet products and services [4] Technological Innovations - The industry faces challenges such as food safety, homogenization, and talent shortages, but technology is seen as a key solution [5] - Innovations like AI diagnostics, remote medical services, and blockchain for food safety are being explored to enhance industry standards [5] - The expo featured advanced pet technology products, including smart pet phones and automatic litter boxes with health monitoring capabilities [5][6] Future Directions - Companies are focusing on refining smart pet devices through AI and big data to enhance user experience and meet specific consumer needs [6]