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AMZN vs. SHOP: Which E-Commerce Stock Has Better Upside Potential?
ZACKSยท2025-08-22 17:40

Core Insights - Amazon and Shopify represent two distinct approaches to capturing e-commerce growth, with Amazon being a vertically integrated giant and Shopify focusing on enabling merchants through a platform-as-a-service model [1][2] Amazon (AMZN) Overview - Amazon's second-quarter earnings showed net sales of $167.7 billion, a 13% increase, and operating income of $19.2 billion, up 31% year over year, indicating strong operational efficiency [4] - Amazon Web Services (AWS) generated $30.87 billion in revenue, an 18% year-over-year increase, maintaining its leadership in the cloud infrastructure market [4][9] - The advertising segment grew 23% year over year to $15.69 billion, positioning Amazon as the third-largest digital advertising platform globally [5] - Strategic initiatives include expanding same-day and next-day delivery, launching generative AI tools, and introducing Alexa+, with projected net sales for Q3 between $174 billion and $179.5 billion, reflecting 10-13% growth [6] - The Zacks Consensus Estimate for 2025 earnings is $6.7 per share, indicating a 21.16% increase from the previous year [7] Shopify (SHOP) Overview - Shopify's second-quarter revenues surged 31% year over year to $2.68 billion, with gross merchandise volume (GMV) increasing 31% to $74.75 billion [8] - International GMV grew 42% year over year, particularly in European markets, and the B2B segment saw GMV increase by 101% [10] - Shopify's free cash flow margin was 16% in Q2, with eight consecutive quarters of double-digit margins [8] - Recent product innovations include AI-driven tools that enhance commerce capabilities, although challenges include slowing monthly recurring revenue growth and profitability pressures [10] - The Zacks Consensus Estimate for 2025 earnings is $1.44 per share, reflecting a 10.77% increase from the previous year [11] Valuation and Performance Comparison - Amazon's forward P/E ratio is 30.61x, while Shopify's is significantly higher at 83.64x, indicating a more attractive risk-adjusted valuation for Amazon [12] - Year-to-date performance shows Amazon up 3.6% with stability, while Shopify has experienced higher volatility [14] - Amazon's mature business model generates substantial free cash flow, providing flexibility for capital allocation, contrasting with Shopify's reinvestment needs [14] Conclusion - Amazon is identified as the more compelling investment opportunity due to its diversification, stronger financial foundation, and attractive valuation, with multiple growth drivers across e-commerce, cloud computing, and advertising [16] - Investors are advised to monitor Amazon for entry points, while Shopify may require better entry opportunities due to its stretched valuation [16]