AMZN vs. SHOP: Which E-Commerce Stock Has Better Upside Potential?

Key Takeaways Amazon emerges as the more compelling investment due to superior diversification and stronger financials.AMZN trades at a reasonable 30.61x forward P/E while SHOP commands a stretched 83.64x valuation multiple.Amazon's AWS revenues grew 18% to $30.87 billion while advertising surged 23% in the second quarter.Amazon (AMZN) and Shopify (SHOP) represent two distinct yet compelling approaches to capturing the e-commerce growth opportunity. Amazon operates as a vertically integrated e-commerce gian ...