Apple in talks to use Google's Gemini AI to power revamped Siri: report

Core Insights - Apple is in early discussions with Google to utilize its Gemini AI for a significant redesign of the Siri voice assistant, with a decision expected in the coming weeks regarding whether to continue with in-house models or partner with Google [1][2][3] Group 1: Partnership and Development - Apple has approached Google to create a custom AI model for a revamped Siri, which is anticipated to launch next year [2][6] - The decision on whether to partner with Google or stick with internal development is still pending, with no final partner chosen yet [2][3] Group 2: Competitive Landscape - Apple has fallen behind competitors like Google and Samsung in implementing generative AI features, which have been rapidly adopted in their products [3][7] - Siri has historically struggled with complex requests and third-party app integration compared to Alexa and Google Assistant [7] Group 3: Project Delays - The overhaul of Siri, initially scheduled for spring 2023, has been delayed by a year due to engineering challenges [5]