Apple is in talks to use Google's Gemini for Siri revamp, report says

Core Insights - Apple is lagging in the development of Siri as a competitive AI assistant, prompting considerations to utilize technology from other companies [1][2] - The company is exploring a partnership with Google, a direct competitor in the smartphone market, to enhance Siri's capabilities [1] - Apple has previously engaged with OpenAI and Anthropic for similar discussions regarding technology integration for Siri [2] Company Strategy - Apple is contemplating a shift in strategy by potentially adopting external technology to improve Siri, rather than relying solely on in-house development [1] - The decision on whether to partner for Siri's revamp is expected to take several weeks, indicating a careful evaluation process [2] Competitive Landscape - The move to consider partnerships with competitors like Google highlights the increasing pressure on Apple to keep pace with advancements in AI technology [1][2] - Google's initiative to train a model that could operate on Apple's servers signifies a collaborative approach in a highly competitive environment [2]