Scale and Integration of PayPal's BNPL: Will it Outpace Competitors?

Core Insights - PayPal's Buy Now, Pay Later (BNPL) service is a significant growth driver, with total payment volume increasing over 20% year over year in Q2 2025 and monthly active accounts growing by 18% [1][8] - The average order value for transactions using BNPL is more than 80% higher than standard checkout, leading to increased merchant sales and revenue opportunities [2][8] - PayPal is expanding its BNPL offerings into omnichannel retail with the "Pay Later To Go" product, which allows installment payments in physical stores, enhancing its competitive position [3][8] PayPal's BNPL Performance - BNPL total payment volume rose over 20% year over year in Q2 2025, with active accounts increasing by 18% across nine global markets [1][8] - Retailers utilizing BNPL, such as Ace Hardware, reported a 35% increase in PayPal sales and a sevenfold increase in order size [2][8] Competitive Landscape - Standalone BNPL providers are innovating rapidly, and the entry of major players like Apple is intensifying competition [4] - Block's Afterpay saw a 17% year-over-year growth in BNPL Gross Merchandise Value (GMV) to $9.11 billion in Q2 2025, with a high on-time payment rate of 96% [5] - Affirm Holdings reported a 45.6% year-over-year increase in total transactions, reaching 31.3 million, with a 94% repeat transaction rate [6] Valuation and Estimates - PayPal shares have declined 20.9% year to date, underperforming the broader industry and the S&P 500 Index [7] - The stock is trading at a forward 12-month P/E of 12.13X, significantly lower than the industry average of 22.17X, indicating a potentially undervalued position [10] - The Zacks Consensus Estimate for PayPal's earnings in 2025 is $5.22 per share, reflecting a 12.3% growth over 2024, with a further estimate of $5.77 for 2026, suggesting 10.5% growth year over year [11]