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抖音电商:严打直播间引流欺诈,今年以来已处罚违规商家超4万家、达人超5万名
Zhong Guo Xin Wen Wang·2025-08-22 21:53

Core Viewpoint - Douyin E-commerce has reported a significant increase in cases of引流欺诈 (traffic fraud) affecting consumer rights and transaction order, leading to the disposal of over 40,000 violating merchants and 50,000 violating influencers this year [1][2]. Group 1: Fraud Cases and Methods - Common methods of引流欺诈 include merchants luring consumers with low-priced products to conduct transactions outside the platform, often requesting transfers via unfamiliar phone numbers or inducing downloads of third-party applications under the guise of "after-sales compensation" [1]. - Other typical fraudulent practices involve merchants disguising as "stock trading tools" to lure consumers into adding customer service contacts and participating in fake "internal stock trading plans" through third-party chat software [1]. - Merchants also exploit virtual goods to trick users into transferring money under the pretext of "part-time payment" or "activating membership" [1]. Group 2: Response and Measures - Douyin E-commerce has upgraded its risk identification and handling mechanisms against引流欺诈, employing large models for real-time detection of fraudulent merchants' intentions, leading to immediate account restrictions and fund freezes [2]. - The platform has increased daily patrols to promptly interrupt live broadcasts upon detecting violations and has established a fraud alert mechanism to inform consumers of potential risks [2]. - Douyin E-commerce maintains a "zero tolerance" policy towards引流欺诈 and aims to enhance its risk identification and handling capabilities while collaborating with regulatory authorities and law enforcement to institutionalize the fight against e-commerce fraud [2].