


Core Insights - The latest data from Shanghai and Shenzhen Stock Exchanges indicates a steady increase in the total market value of ETFs, reaching approximately 46,000 billion yuan by the end of July [1][2] - Traditional brokerage firms like Huatai Securities, CITIC Securities, and Dongfang Caifu maintain a leading position in the ETF business, with significant market shares [1][3] - The brokerage industry is experiencing a transformation towards wealth management, focusing on enhancing customer experience and loyalty through service upgrades and innovative tools [4][6] ETF Market Overview - As of the end of July, there are 719 ETFs in the Shanghai market with a total market value of 33,520.69 billion yuan, and 516 ETFs in the Shenzhen market with a total market value of 12,383.17 billion yuan [2] - The total market value of ETFs in both markets has increased steadily, reaching 45,903.86 billion yuan by the end of July [2] - In July, the trading volume of equity ETFs in the Shanghai market was approximately 26,009.92 billion yuan, accounting for 46.58% of the total ETF trading volume [2] Brokerage Business Dynamics - In July, the top five brokers by trading volume in the Shanghai ETF market were Huatai Securities, CITIC Securities, Guotai Junan, Huabao Securities, and Dongfang Securities, with market shares of 10.80%, 10.67%, 6.66%, 6.14%, and 5.42% respectively [3] - The leading brokers in the Shenzhen ETF market included Dongbei Securities and Dongfang Caifu, maintaining consistent rankings from the previous month [3] - The top five brokers by ETF holdings in the Shanghai market were Zhongguo Yinhe, Shenwan Hongyuan, CITIC Securities, and others, with market shares of 23.46%, 17.25%, and 6.71% respectively [3] Market Trends and Strategies - The brokerage industry is witnessing a surge in new account openings and trading activity, prompting firms to lower fees and enhance services to attract customers [4] - As of August 21, the net inflow into stock ETFs reached 6.985 billion yuan, indicating increased market activity [4] - The average net commission rate for brokerage services has been declining, with a reported rate of 0.024% for 2024, reflecting the industry's shift towards lower fees [4] Wealth Management Transformation - The industry is focusing on wealth management as a key competitive advantage, with firms adopting a customer-centric approach to asset growth [6] - Innovations in service offerings include advanced trading tools and AI applications to enhance customer engagement and experience [6] - The shift towards a long-term service model aims to improve customer retention and satisfaction [6]