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针对第九轮赛事的专题调研显示:“苏超”带动超九成观众延伸消费
Xin Hua Ri Bao·2025-08-22 23:12

Group 1 - The "Su Chao" consumption model has significantly activated urban consumption vitality, with 95.9% of attendees engaging in additional spending beyond ticket purchases [1] - The ninth round of the "Su Chao" event attracted over 200,000 spectators, highlighting strong audience flow and the effectiveness of the "overnight economy" [1] - The primary audience demographic is aged 31-45, accounting for 51.5% of attendees, with many families combining the event with leisure travel [1] Group 2 - The "ticket root economy" is thriving, with 91.8% of spectators aware of promotional activities, and 79.0% having participated or planning to participate [2] - 95.9% of attendees reported spending beyond ticket costs, with 65.9% exceeding their expected travel expenses, typically ranging from 1,000 to 2,000 yuan [2] - 98.3% of spectators rated the "watching Su Chao and consuming" experience positively, with over 80% willing to recommend it to others [2]