Hongqi Chain(SZ:002697) He Nan Ri Bao·2025-08-22 23:25Group 1 - Three companies from Henan, namely Pang Donglai, Mixue Ice City, and Pop Mart, have gained significant attention at the 2025 Osaka World Expo, becoming "star" enterprises and cultural communication links [1] - The Japan External Trade Organization's Osaka office director highlighted the popularity of these Henan companies among Japanese youth, noting that Mixue Ice City is well-received for its balance of price and quality [1][2] - Mixue Ice City has established over 46,000 stores globally, making it the largest fresh beverage company in terms of store count, and is focusing on expanding its presence in Japan [1] Group 2 - Mixue Ice City opened its first store in Japan in 2023 and currently operates seven stores, with the largest store selling over 1,500 cups daily [2] - The company is developing a supply chain tailored to the Japanese market, sourcing local ingredients like milk and fruits to ensure product freshness and quality [2] - The Expo serves as a high-internationality platform, allowing Henan's "three elephants" to gain broader recognition and interest in Henan's culture and lifestyle [2]