“主理人”风评反转 小众审美应服务大众生活

Core Viewpoint - The term "主理人" (zhǔ lǐ rén) has experienced a significant reversal in public perception, transitioning from a symbol of personal branding and creativity to a term associated with elitism and poor customer service [1][2][4]. Group 1: Customer Experience - Customers have reported negative experiences in "主理人" establishments, citing issues such as unapproachable staff, high prices, and poor product quality [1][2]. - Specific complaints include the requirement for reservations, restrictions on photography, and a minimum spending policy, which contribute to a sense of exclusivity and unwelcoming atmosphere [2][3]. Group 2: Definition and Evolution of "主理人" - The term "主理人" originated from the American television industry, referring to showrunners who oversee creative processes, and has since evolved to describe brand operators in creative industries [2]. - The concept has been embraced by young entrepreneurs who view themselves as curators of aesthetic and brand identity, but this has led to a dilution of the term's value as many unqualified individuals adopt the title [3][4]. Group 3: Changing Consumer Perspectives - Young consumers are increasingly critical of the "主理人" narrative, asserting their own definitions of beauty and quality, which diverge from the perspectives offered by these brand leaders [4][5]. - The internet has provided a platform for consumers to express their views on what constitutes good service and quality, leading to a backlash against the elitist attitudes of some "主理人" [4]. Group 4: Recommendations for Improvement - Experts suggest that "主理人" should engage more with the community and adapt their offerings to meet local needs, thereby bridging the gap between niche branding and broader consumer appeal [5]. - There is a call for "主理人" to lower their barriers and foster dialogue with customers, which could enhance their relevance and acceptance in the market [5].