把无形资产转化为“真金白银”

Core Viewpoint - The provincial intellectual property bureau has issued guidelines to implement a trademark brand strategy, aiming to enhance brand legal protection, market value realization, and economic development, thereby improving the competitiveness and sustainable development of local enterprises [1] Group 1: Trademark Brand Strategy Implementation - The province currently has 750,000 registered trademarks, but there are gaps in brand building and trademark resource integration [1] - Many enterprises lack awareness of trademark management and usage post-registration, leading to a "heavy registration, light usage" phenomenon [1] - The strategy aims to support enterprises in using trademarks as a starting point for brand strategy, ensuring stable brand development and market competitiveness [1] Group 2: Brand Cultivation - Focus on building a multi-level trademark development system, emphasizing the cultivation of distinctive agricultural brands, particularly for the province's top ten specialty agricultural products [2] - Promote the integration of trademarks and patents in manufacturing and high-tech industries, fostering well-known trademark brands supported by technological innovation [2] - Enhance brand awareness in the service industry, guiding sectors like tourism and dining to create differentiated service brands [2] Group 3: Brand Protection - Implement a targeted protection strategy through the "Trademark Empowering Brand Strengthening" initiative, focusing on key enterprises with brand development potential [2] - Utilize big data to improve the efficiency of identifying infringement clues and establish a legal consultation and infringement warning network [2] - Strengthen overseas trademark registration guidance and create a cross-border rights protection service platform to reduce risks for enterprises expanding internationally [2] Group 4: Brand Operation - Streamline the value conversion path by facilitating trademark transaction channels and encouraging enterprises to engage in licensing and pledge financing [3] - Innovate financial service models to promote the development of trademark pledge loans and related insurance products [3] - Enhance grassroots service capabilities by establishing trademark brand guidance stations and promoting best practices [3]