东风组团西进, “车谷造”新能源车驶入伊犁拓市场

Core Viewpoint - The event "Snow Peak Reflects the Brave" showcased various "Wuhan-made" and "Car Valley-made" new energy vehicles in Yining, Xinjiang, highlighting the growing presence and investment of automotive brands in the region [1][10]. Group 1: Event Highlights - The event featured models such as the Mengshi M817, Mengshi 917, and Dongfeng Fengshen L8, with the Mengshi M817, developed in collaboration with Huawei, receiving particular attention for its rugged design and advanced technology [2]. - Dongfeng Mengshi Technology has made significant investments in Xinjiang, establishing four direct sales points in Urumqi and planning further expansion into Kashgar, Yili, Aksu, and Korla [2]. Group 2: Product Innovations - Dongfeng Yipai Technology presented innovative models like Fengshen L8 and Nano 06, with positive feedback from attendees regarding the AI capabilities of the vehicles [4]. - A special purchase discount of 2,000 yuan is being offered to employees of signed units in the Yili region [4]. Group 3: Market Strategy - The Yili region is identified as a key market for off-road vehicles, aligning with the diverse automotive needs of urban commuting and rugged terrain [7]. - The promotion of "Car Valley-made" vehicles in Yili aims to reach core user groups, validate product performance, and enhance economic and cultural exchanges between the two regions [8]. Group 4: Future Plans - The Yili event marks the first stop of the "East Wind Ten Thousand Miles Across the Country" campaign, which aims to promote "Car Valley" automotive brands in ten major cities across the country in the latter half of the year [10].