Group 1 - The core viewpoint of the article is the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at promoting healthy development in the platform economy and ensuring compliance with pricing regulations [1][2]. Group 2 - The background for the establishment of the "Behavior Rules" includes the rapid development of the platform economy in China, which has positively impacted the real economy and consumer needs, necessitating more detailed regulatory requirements [2]. - The overall approach to formulating the "Behavior Rules" emphasizes a balance between promoting development and regulatory compliance, focusing on standardizing pricing behavior and enhancing transparency [3][4]. Group 3 - The "Behavior Rules" apply to platform operators and platform internal operators, defining them as entities providing online business venues and those selling goods or services through these platforms [5]. Group 4 - The "Behavior Rules" guide operators in exercising their right to set prices autonomously, requiring platform operators to establish reasonable charging standards and protect the pricing rights of internal operators [6]. Group 5 - The "Behavior Rules" specify requirements for clear pricing display, including the need for explicit price marking, clear promotional rules, and transparent subsidy information [7][8]. Group 6 - The "Behavior Rules" aim to regulate pricing competition behaviors, detailing standards for identifying unfair pricing practices such as predatory pricing and price collusion [9][10][11]. Group 7 - The "Behavior Rules" propose a collaborative governance mechanism, emphasizing the roles of various departments, platform compliance management, and industry self-regulation to maintain fair competition in the market [12][13]. Group 8 - The "Behavior Rules" are currently in a public consultation phase lasting one month, after which feedback will be analyzed and incorporated before the final implementation [14].
国家发展改革委、市场监管总局、国家网信办重磅发布!
Mei Ri Jing Ji Xin Wen·2025-08-23 01:28