2025新能源汽车“天府行”品牌推广活动在成都启动 “四川造”新能源汽车如何跑出加速度？

Market Overview - By 2027, the total number of vehicles in Sichuan province is expected to exceed 18.5 million, with the number of new energy vehicles (NEVs) increasing from 1.67 million to over 4 million. The automotive aftermarket is projected to reach 700 billion yuan [1][2]. Production Insights - From January to July this year, Sichuan produced 604,000 vehicles, representing a year-on-year increase of 36.2%. Among these, NEV production reached 168,000 units, showing a remarkable year-on-year growth of 224.1% [1][3]. Consumer Trends - In the first seven months of this year, automotive consumption in Sichuan reached 158.3 billion yuan, with NEV consumption accounting for 54.22 billion yuan, a year-on-year increase of 23.5%. The province also saw over 360,000 vehicle trade-ins, with nearly 50% being NEVs [1][7]. Promotional Activities - The "Tianfu Action" brand promotion for NEVs was launched on August 22, 2025, in Chengdu, aimed at enhancing public awareness of Sichuan-made NEVs and boosting their consumption. The event will run until December [1][2]. Industry Development - Sichuan has established a comprehensive automotive industry system, including vehicle manufacturing and key components. The province is actively promoting major projects with leading automakers like Geely and Volvo, which are expected to significantly contribute to industry growth [3][6]. Market Strategy - Companies are focusing on expanding their market presence and deepening their engagement in niche segments. For instance, Yibin Kaiyi has seen a 314% increase in exports, with products now available in 54 countries [3][5]. The province is also implementing various policies to support industry transformation and development [6][7].