全文发布！“媒体+”赋能广东畜牧产业高质量发展行动方案（2025-2027）

Core Viewpoint - The "Media+" initiative aims to empower the high-quality development of Guangdong's livestock industry from 2025 to 2027, leveraging digital technologies and media integration to enhance production, consumption, and overall industry efficiency [6][23]. Overall Goals - The plan is guided by Xi Jinping's thoughts and aims to implement the spirit of the 20th National Congress of the Communist Party of China, focusing on high-quality development in the livestock sector and fostering a media-integrated innovation approach [7][23]. - The initiative seeks to enhance the core competitiveness and sustainable development capabilities of Guangdong's livestock industry, contributing to the digital transformation of the national livestock sector [6][7]. Key Tasks Brand Building and Trust Engineering - Establish the "Yue Mu You Pin" brand system and certification mechanism, promoting Guangdong's quality livestock products through various events and expos [9][25]. - Develop a "Transparent Farm" initiative to ensure traceability and quality assurance across the supply chain, including live broadcasts of key processes [10][25]. - Promote livestock culture by documenting recipes and stories, and integrating them into tourism and culinary experiences [11][25]. Market Development and Sales Integration - Create a "Cloud Farm" public service platform to facilitate e-commerce and digital transformation in the livestock sector [12][25]. - Launch nationwide marketing campaigns for "Yue Mu You Pin" products, targeting key consumer markets and establishing long-term partnerships with restaurants and schools [13][25]. - Organize international expos to promote Guangdong's livestock products globally and enhance brand recognition [14][25]. Technological Empowerment and Industry Upgrade - Promote smart livestock technologies and establish benchmark enterprises to lead the industry in digital transformation [15][25]. - Create a "Green Ecology" initiative to highlight sustainable practices and promote successful case studies in livestock farming [16][25]. - Develop cultural and creative products based on "Yue Mu You Pin" to attract younger consumers and enhance the cultural value of traditional agricultural products [18][25]. Mechanism Assurance - Establish a coordination committee to oversee the implementation of the "Media+" initiative, ensuring resource integration and effective communication with relevant government departments [20][25]. - Set up a development fund to support key projects and training initiatives, encouraging participation from social capital [20][25]. - Develop a performance evaluation system to assess the effectiveness of the initiative and recognize outstanding contributions from enterprises and individuals [21][25]. Implementation Steps - The action plan will be launched in phases, starting with deployment in late 2025, followed by focused breakthroughs in 2026, and deepening promotion in 2027 [22][25].