如何引导互联网平台经营者自主定价、规范价格竞争行为？发改委解答

Core Viewpoint - The National Development and Reform Commission, along with other regulatory bodies, has drafted the "Internet Platform Pricing Behavior Rules (Draft for Comments)" to promote healthy development in the platform economy and ensure compliance with pricing regulations [1][2]. Group 1: Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [2]. Group 2: Overall Approach to Rule Formulation - The rules aim to balance development and regulatory norms, combining preemptive guidance with ongoing supervision, while ensuring stability in regulatory systems [3]. - The focus is on standardizing pricing behavior, promoting transparency, and enhancing collaboration among stakeholders to protect the rights of both operators and consumers [3]. Group 3: Applicability of the Rules - The rules apply to both platform operators and internal operators, including those providing services or selling goods through platforms [4]. - Self-built website operators and other participants in the platform economy are also encouraged to follow these rules [4]. Group 4: Guiding Operators in Pricing - The rules affirm the right of platform and internal operators to set prices autonomously while regulating the fees charged by platform operators to internal operators [5]. - Operators are encouraged to innovate and improve service quality while adhering to fair pricing practices [5]. Group 5: Price Marking Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing methods and promotional offers [6][7]. - Operators must transparently communicate subsidy rules and ensure that promotional pricing is not misleading [6][7]. Group 6: Regulation of Pricing Competition - The rules define standards for identifying unfair pricing practices such as predatory pricing, price discrimination, and price collusion [8][9]. - Operators are prohibited from using deceptive practices in pricing and must not manipulate market prices through collusion [9]. Group 7: Collaborative Governance Mechanism - The rules emphasize the importance of inter-departmental collaboration in regulating pricing behavior within the platform economy [10]. - Industry associations are encouraged to promote self-regulation among operators to maintain fair pricing practices [11]. Group 8: Implementation Timeline - The draft rules are open for public comment for one month, after which feedback will be reviewed and incorporated before final issuance [12].