追光｜婵宝、莎莎、“大头”喊你买土鸡蛋？别信，那是AI伪造的

Core Viewpoint - The article highlights the rising issue of AI voice cloning being used to impersonate celebrities for fraudulent marketing, emphasizing the legal implications and consumer risks associated with such practices [1][4][10]. Group 1: AI Voice Cloning Issue - AI technology is being misused to create fake endorsements from well-known athletes, misleading consumers into purchasing products under false pretenses [8][10]. - Legal experts assert that impersonating individuals using AI for commercial purposes violates their rights and can lead to legal action against the perpetrators [4][12]. Group 2: Legal Framework and Regulations - Current regulations in China, such as the "Interim Measures for the Management of Generative Artificial Intelligence Services," prohibit the infringement of personal rights through AI-generated content [14][16]. - Starting September 1, 2023, all AI-generated content must include an electronic watermark to identify its origin, allowing consumers to report unmarked content [16][18]. Group 3: Consumer Awareness and Protection - Consumers are advised to be cautious and not trust AI-generated audio and video content blindly to avoid financial losses [18]. - Platforms are encouraged to enhance their detection capabilities and regulatory measures to ensure the integrity of content shared online [18][19].