事关互联网平台价格行为，三部门重磅发布！

Core Points - The announcement of the "Internet Platform Pricing Behavior Rules (Draft for Public Comment)" aims to guide operators in lawful pricing practices and enhance market regulation [1][2][3] - The rules focus on four main areas: guiding lawful pricing, clarifying pricing display requirements, regulating pricing competition, and establishing a collaborative governance mechanism [1][4] Group 1: Background and Purpose - The rapid development of the platform economy in China has necessitated clearer regulations to protect consumer interests and ensure fair pricing practices [3] - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [3][4] Group 2: Key Provisions of the Rules - The rules emphasize the importance of operators' rights to set prices independently and prohibit unreasonable restrictions on pricing behavior by platform operators [7][10] - Clear requirements for price marking are established, including the necessity for transparent promotional rules and clear communication of subsidies [8][9] - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing information [10][11] Group 3: Collaborative Governance Mechanism - A collaborative governance framework is proposed, involving government departments, industry associations, and platform operators to ensure compliance and self-regulation [12] - The rules call for enhanced regulatory cooperation among relevant government bodies to monitor pricing behavior effectively [12] - Industry associations are encouraged to promote self-discipline among operators to protect the rights of smaller merchants [12] Group 4: Implementation Timeline - The public comment period for the draft rules is set for one month, after which feedback will be reviewed and incorporated into the final document [13] - The implementation will include a necessary adjustment period for operators to align their internal management systems with the new regulations [13]