事关互联网平台价格行为，三部门重磅发布

Core Points - The announcement of the "Internet Platform Pricing Behavior Rules (Draft for Public Comment)" aims to guide operators in lawful pricing practices and enhance market regulation [1][2][3] - The rules focus on four main areas: guiding lawful pricing, clarifying pricing display requirements, regulating pricing competition, and establishing a collaborative governance mechanism [1][4] Group 1: Background and Purpose - The rapid development of the platform economy in China has necessitated clearer regulations to protect consumer interests and ensure fair pricing practices [3] - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [3][4] Group 2: Key Provisions of the Rules - The rules emphasize the importance of operators' rights to set prices independently and prohibit unreasonable restrictions on pricing behavior by platform operators [7][8] - Clear requirements for price marking are established, including the necessity for transparent promotional rules and clear communication of subsidies [8][9] - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing information [10][11] Group 3: Collaborative Governance Mechanism - The rules advocate for enhanced cooperation among government departments, industry associations, and platform operators to ensure compliance and effective regulation [12] - A structured approach to internal compliance management within platforms is encouraged, including the establishment of complaint channels and quality control measures [12] - Industry self-regulation is promoted, with associations encouraged to guide operators in adhering to pricing norms [12] Group 4: Implementation Timeline - The public comment period for the rules is set for one month, after which feedback will be reviewed and incorporated into the final document [13]