Core Insights - Shanghai's live retail sales are projected to reach approximately 493.7 billion yuan in 2024, marking a year-on-year growth of 12.9%, ranking first among cities nationwide [1] - The Shanghai government is actively promoting the development of the live economy through initiatives such as the "Three-Year Action Plan for High-Quality Development of the Live Economy (2024-2026)" [2][4] Group 1: Industry Development - The live economy in Shanghai is supported by a robust infrastructure, including the Rongmomo Live Center, which features over 150 standard live streaming rooms serving more than 120 international mid-to-high-end brands [1][3] - The Rongmomo Digital Technology Company has developed a comprehensive service system that includes live e-commerce, content creation, short video production, and integrated marketing planning [1][3] Group 2: Technological Innovation - Rongmomo has created a proprietary live operation management system that utilizes big data and AI algorithms to enhance the precision of host training and audience analysis [3] - The monthly sales conversion rate in Rongmomo's live streaming rooms is currently between 10% and 15%, indicating effective audience engagement and sales strategies [3] Group 3: Government Initiatives - The Shanghai government aims to maintain its international leadership in the live economy, targeting a retail sales goal of 600 billion yuan by 2026 and the establishment of ten leading live streaming platforms with international competitiveness [4] - The Longjing District has launched a three-year action plan focusing on platform economy, fashion consumption, and live talent to enhance the live economy ecosystem [3][4]
上海直播零售规模全国城市第一 两位数增速背后有何支撑
Di Yi Cai Jing·2025-08-23 03:01