ST联合披露2025年半年报 核心子公司上半年实现盈利

Core Viewpoint - ST United reported stable revenue in the first half of 2025, with a focus on internet marketing as the primary income source, while also pursuing significant asset restructuring to acquire 100% of Jiangxi Runtian Industrial Co., Ltd [1] Group 1: Financial Performance - In the first half of 2025, ST United achieved operating revenue of 194 million yuan, remaining flat compared to the same period last year [1] - Internet marketing business generated 154 million yuan, accounting for 79.48% of total revenue, indicating its dominance in the company's income structure [1] - The subsidiary, Beijing New Line Zhongshi Cultural Communication Co., Ltd, reported a slight profit in its operating performance for the first half of 2025 [2] Group 2: Business Strategy and Development - New Line Zhongshi is focusing on enhancing its media resources to develop internet advertising marketing, emphasizing a "content + traffic + effect conversion" service model [2] - The company has signed contracts with 35 small and medium-sized game enterprises to diversify its client base and reduce reliance on a single gaming sector [2] - New Line Zhongshi aims to connect with physical consumption and build a diversified income portfolio to strengthen its business resilience [2] Group 3: Cross-Border E-commerce - ST United completed the cash acquisition of Jiangxi Haijigou Import and Export Co., Ltd, entering the cross-border e-commerce sector [4] - Haijigou focuses on building a supply chain ecosystem for cross-border new retail and e-commerce, establishing strategic partnerships with over a hundred overseas brands [4] - The company is implementing strategies to enhance brand introduction and product offerings, including popular brands like TDI and Nintendo Switch 2 [4] Group 4: E-commerce Strategy - The company is concentrating on e-commerce brand operations and direct supply core business, aiming for a "full-channel deep cultivation and brand matrix expansion" strategy [5] - ST United is enhancing its penetration into mainstream e-commerce platforms and innovating live marketing models to drive brand growth [5]