Core Insights - The signing ceremony between the China Advertising Association and the Haidian District People's Government marks the establishment of the China International Advertising Festival in Beijing from 2025 to 2029, with the Asian Advertising Conference being held concurrently for the first time, enhancing the international expression of the integration of technology, culture, and advertising [1][2] Policy Guidance - The 2025 Central Urban Work Conference emphasizes promoting high-quality urban development and enhancing cultural continuity, with Haidian District leveraging its technological and cultural resources to upgrade the advertising industry, supported by major tech companies like Douyin, Kuaishou, Xiaomi, and Baidu [2][3] - During the first half of 2025, revenue from large-scale advertising enterprises in Beijing grew by 10.5%, with Haidian playing a significant role in this growth [2] Strategic Collaboration - The next five years will focus on three key dimensions: creating a global advertising technology testing ground, integrating cultural heritage and academic resources, and establishing a long-term cooperation mechanism to promote sustainable development through the advertising festival [4][5] - The advertising festival will feature major events, awards, exhibitions, and forums that promote the integration of advertising with AI, digital technology, and the metaverse [4] Industry Development - Haidian District is positioned as a hub for both technological innovation and cultural creativity, with the partnership expected to inject strong momentum into the high-quality development of the advertising industry [5][6] - Representatives from major companies like Douyin, Tencent, and Baidu expressed their commitment to actively participate in the festival, exploring new forms and models of advertising [6]
智启广告新篇：中国主场聚势，亚洲同频共舞——2025第32届中国国际广告节及第34届亚洲广告大会将在北京海淀举办
Jing Ji Guan Cha Wang·2025-08-23 05:25