规范价格行为、推动公开透明 促进平台经济高质量发展——详解《互联网平台价格行为规则（征求意见稿）》

Core Viewpoint - The article discusses the introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aimed at promoting healthy development in the platform economy through standardized pricing behavior and enhanced transparency [1][2]. Background of the Rules - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to ensure compliance and transparency [2]. Overall Approach to Rule Formulation - The rules emphasize a balance between promoting development and regulatory compliance, ensuring stability in regulatory systems while protecting the pricing autonomy of operators [3]. - Key focuses include standardizing pricing behavior, promoting transparency, and enhancing collaboration among stakeholders [3]. Applicability of the Rules - The rules apply to both platform operators and platform-based operators, including those who provide services or sell goods through these platforms [4]. Requirements for Price Marking Behavior - The rules mandate clear price marking on platforms, including the requirement to display product names, prices, and pricing methods [5][6]. - Specific guidelines for promotional pricing, subsidies, and dynamic pricing are also outlined to ensure clarity and fairness [6]. Regulation of Price Competition Behavior - The rules define standards for identifying unfair pricing practices such as predatory pricing, price discrimination, and price collusion to maintain market order [7][8]. - Operators are prohibited from using deceptive practices in pricing and must not manipulate market prices through collusion [8]. Implementation Timeline - The rules are currently open for public comment for one month, after which feedback will be reviewed and incorporated before final issuance [9].